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Is Hiring an Influencer & UGC Agency the Right Fit for You?
It’s a valid question. Influencer marketing is a powerful tool that can help you achieve key goals such as content creation, brand awareness, and sales growth. Just like other digital marketing strategies, it offers flexible solutions to address a variety of business challenges.
Our Impact On Brands
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
2.3M+ Views
Revolut - a globally renowned currency exchange travel card started it's expansion into APAC in mid-2024. They engaged us for UGC campaigns that garnered over 2.3M+ views.
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
A globally renowned currency exchange travel card started it's expansion into APAC in mid-2024. They engaged us for UGC videos that garnered over 1.6M+ views.
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
2.9M+ Views
This campaign features Casetify's new case launch. We wanted to take a more casual day-in-the-life type of approach for this campaign as that aligns more with their branding. This campaign garnered over 2.9M+ views.
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
This campaign features Casetify's new case launch. We wanted to take a more casual day-in-the-life type of approach for this campaign as that aligns more with their branding. This campaign garnered over 2.2M+ views.
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
400K+ Views
Timeleft originating from Portugal has expanded to over 30 countries worldwide across the EMEA and now, the APAC region.
This campaign's video surpassed the other videos on their profile and have garnered over 400K+ views on Instagram alone.
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
Timeleft originating from Portugal has expanded to over 30 countries worldwide across the EMEA and now, the APAC region. This campaign's video surpassed the other videos on their profile and have garnered over 280K+ views on Instagram alone.
2.3M+ VIEWS
2.8M+ VIEWS
400K+ Views
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
100+
Campaign Launches
20K+
Creators Worldwide
50M+
Total Reach
75M+
Total Views
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OUR IMPACT.
Strategic Content Creation
We’ve seen that micro-influencer marketing campaigns targeting specific sub-niches—like Gen Z makeup product influencers — often gain traction and cultural relevance with less effort.
To build effective brand awareness, it's essential to focus on winning over a clearly defined market segment. Narrowing this group by location, demographics, and psychographics creates a network effect that amplifies visibility for online brands.
For companies aiming to enter the market, collaborating with niche influencers is a strategic move. Like fashion, micro-influencers are quick to shift with emerging trends, so products must be tailored to fit local preferences.
What Is Influencer Marketing ?
Influencer marketing has become a powerful and dynamic strategy in the landscape of digital marketing in. It involves collaborating with individuals who have a strong online presence and loyal followers—commonly known as KOLs (Key Opinion Leaders). These influencers, found across platforms like Instagram, TikTok, and YouTube, create authentic and relatable content that resonates with their audiences.
In addition to influencer campaigns, User-Generated Content (UGC) has emerged as a key component of modern marketing strategies. UGC includes content—such as reviews, testimonials, videos, and social posts—created by real users that showcase genuine product experiences. Brands that integrate UGC marketing into their digital campaigns benefit from increased engagement, trust, and social proof.
At our leading digital marketing agency, we specialize in both influencer marketing and UGC strategies. Whether you're looking to partner with top influencers, source compelling UGC, or launch a campaign that combines both, our team has the expertise to help your brand stand out. Get in touch to learn how we can elevate your marketing with influencer and UGC-driven content.
They are the digital age’s celebrities, often boasting millions of followers, and have the power to instantly amplify your brand’s message, product, or cause with just one post or endorsement.
They command a significant following—generally from hundreds of thousands to a few million—and strike a balance between broad reach and personal connection, making them ideal for amplifying your brand’s message or content effectively.
They typically have a smaller but highly engaged following—often in the tens of thousands—and are usually experts or passionate enthusiasts within a specific niche. This allows your brand to connect with a targeted audience that closely matches your product or service.
They have the smallest audiences, usually ranging from a few thousand to under ten thousand followers, making them a cost-effective option for running highly targeted and impactful campaigns.
OUR IMPACT.
Case Study: KAYAK & HotelsCombined
Drafted and executed strategic digital and UGC campaigns that not only boosted site traffic and revenue, but also visibly spiked brand interest (noticeable on Google Trends).
This success was replicated across
15+ key markets in EMEA and APAC.
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Reached #1 in App Store and Google Play Rankings
Influencer UGC Campaigns
For Kayak, we’ve significantly reduced cost-per-acquisition (CPA) by leveraging high-converting User-Generated Content (IGC). These creators produce engaging, relatable video content that not only resonates with their audiences but can also be repurposed across Kayak’s broader marketing strategy.
Our success comes from a deep understanding of what drives conversions on social platforms. To build truly effective UGC, we ask strategic questions such as:
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What type of travel scenarios does the audience dream about?
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What emotional triggers encourage spontaneous bookings?
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How do users discover and share travel deals online?
By aligning creator content with these insights, we help Kayak tap into user behavior and amplify reach across channels.
Influencer UGC Campaigns
For Kayak, we’ve significantly reduced cost-per-acquisition (CPA) by leveraging high-converting User-Generated Content (UGC). These creators produce engaging, relatable video content that not only resonates with their audiences but can also be repurposed across Kayak’s broader marketing strategy.
Our success comes from a deep understanding of what drives conversions on social platforms. To build truly effective UGC, we ask strategic questions such as:
-
What type of travel scenarios does the audience dream about?
-
What emotional triggers encourage spontaneous bookings?
-
How do users discover and share travel deals online?
By aligning creator content with these insights, we help Kayak tap into user behavior and amplify reach across channels.
When are you free? Let's have a chat!
Why Work With GOVIRAL GLOBAL for Influencer Marketing?
At GOVIRAL GLOBAL, we provide a full spectrum of digital marketing services, including specialized expertise in influencer marketing and UGC campaigns. As your all-in-one marketing partner, we simplify the process by managing everything under one roof—saving you time, cutting costs, and ensuring consistent messaging across every platform.
Clients who engage with multiple services benefit from a unified strategy where your brand’s vision, goals, and creative direction are seamlessly aligned across all omnichannel marketing efforts. With GOVIRAL GLOBAL, you get cohesive, high-impact campaigns that drive real results.
Tap into a wide-reaching network of influencers—both locally and globally—to connect your brand with the right audience. Our diverse roster includes influencers across all tiers, from mega to nano, giving you the flexibility to customize your campaigns for optimal reach and engagement.
Leave the complexities of content planning and idea development to us. Our team collaborates closely with you to craft a creative, results-focused content strategy that aligns perfectly with your business goals, ensuring your message connects effectively with your target audience.
As a comprehensive digital marketing agency, we provide the benefit of seamlessly combining Social Media Marketing with Influencer Marketing to deliver a unified strategy that maximizes the impact of your campaign’s goals.
Our committed team offers essential support in engaging with influencers and overseeing relationships throughout the campaign. We serve as intermediaries to ensure a seamless and effective partnership between your brand and the influencers.
We recognize the importance of data-driven decisions, which is why our services include tracking the performance of influencers’ content with a focus on conversion metrics. This allows you to evaluate the success of your influencer marketing campaigns and make well-informed adjustments when necessary.
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What is influencer and UGC marketing?Influencer marketing involves partnering with individuals who have a strong online presence to promote products or services, leveraging their trust and reach to influence consumer behavior. UGC (User-Generated Content) marketing uses authentic content created by real customers—such as reviews, photos, or videos—to build trust, boost engagement, and drive conversions. Together, they create powerful, relatable campaigns that resonate with audiences.
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How much does influencer marketing and UGC cost?Costs for influencer and UGC marketing can vary significantly based on factors such as the influencer's tier (from micro to macro), the scope and complexity of the campaign, and how in-demand the influencer is. Pricing generally includes creator fees and associated campaign costs like content production. Similarly, UGC costs can range depending on the creator’s experience, content format, and usage rights. However, UGC is often more affordable than traditional influencer campaigns, offering high-quality, authentic content at a lower cost.
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Is influencer and UGC marketing effective?Yes, influencer marketing can be highly effective when done right. It helps brands reach targeted, engaged audiences and often delivers higher conversion rates than traditional advertising. Success depends on factors like influencer selection, authenticity, and audience alignment. UGC marketing is equally powerful, as it leverages real customer content to build trust and social proof. Authentic and relatable, UGC boosts engagement and drives purchasing decisions—making it a valuable part of any marketing strategy.
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Is influencer and UGC marketing suitable for all industries?While influencer marketing is versatile and suits many industries, its effectiveness depends on your target audience and offering. It tends to work especially well in lifestyle, fashion, beauty, travel, and food sectors. B2C brands often see strong results, though B2B companies can also benefit with a well-planned approach. UGC marketing is equally adaptable across industries. Because it relies on real customer content, it can enhance authenticity and engagement in any niche—especially for brands aiming to build trust, showcase real-world usage, and foster community-driven marketing.
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What are the different types of influencers?Influencers can be grouped into several categories based on their follower count and audience engagement: Mega Influencers: Celebrities or prominent public figures with a massive following, usually in the millions. Macro Influencers: Influencers with a large but more targeted audience, typically ranging from hundreds of thousands to a few million followers. Micro Influencers: Creators with a smaller, more niche following—often in the tens of thousands—known for strong engagement and trust. Nano Influencers: Everyday individuals with a modest yet highly loyal audience, generally ranging from a few thousand to under ten thousand followers.
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What are the benefits of influencer and UGC marketing?Influencer marketing offers key advantages such as increased credibility, targeted reach, authentic content, and access to the trust influencers have built with their audience. It helps boost brand awareness, engagement, and conversions while creating a more relatable brand image. UGC (User-Generated Content) adds even more value by showcasing real customer experiences. It builds social proof, encourages community participation, and provides cost-effective, authentic content that resonates with potential customers—enhancing trust and driving higher engagement.
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How to choose the right influencer and UGC marketing agency?When selecting an influencer marketing agency, look for proven expertise, a strong track record, and a portfolio that aligns with your brand’s goals. Ensure they have experience in your industry and understand your target audience. Ask for case studies or client references to evaluate their past results. For UGC marketing, choose an agency that excels in sourcing high-quality content from real users and creators. They should be able to manage content rights, deliver engaging visuals, and scale authentic content cost-effectively across platforms.
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How do I measure the success of an influencer marketing campaign?Success can be measured using key performance indicators (KPIs) like engagement rates, click-through rates, conversions, and return on investment (ROI). Additionally, tracking brand mentions and analyzing audience sentiment offer valuable insights into the campaign’s overall impact. Setting clear goals upfront and continuously monitoring these metrics throughout the campaign helps ensure effectiveness and guides any necessary adjustments.
" I’ve been impressed with GOVIRAL GLOBAL’s influencer marketing and UGC services. Their team connected us with the perfect influencers, delivering campaigns that boosted our brand awareness and engagement. The UGC strategies they implemented helped us build authentic connections with our audience, and the quality of the content exceeded expectations. Their professionalism, responsiveness, and detailed analytics made the entire experience a success. "
Andrew Teng
Chief Marketing Officer (APAC)