From SMEs to MNCs, we scale brands through our range of tailored services.
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Is Hiring an Influencer & UGC Agency in Australia the Right Fit for You?
It’s a valid question. Influencer marketing is a powerful tool that can help you achieve key goals such as content creation, brand awareness, and sales growth. Just like other digital marketing strategies, it offers flexible solutions to address a variety of business challenges.
Our Impact On Brands
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
2.3M+ Views
Revolut - a globally renowned currency exchange travel card started it's expansion into APAC in mid-2024. They engaged us for UGC campaigns that garnered over 2.3M+ views.
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
A globally renowned currency exchange travel card started it's expansion into APAC in mid-2024. They engaged us for UGC videos that garnered over 1.6M+ views.
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
2.9M+ Views
This campaign features Casetify's new case launch. We wanted to take a more casual day-in-the-life type of approach for this campaign as that aligns more with their branding. This campaign garnered over 2.9M+ views.
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
This campaign features Casetify's new case launch. We wanted to take a more casual day-in-the-life type of approach for this campaign as that aligns more with their branding. This campaign garnered over 2.2M+ views.
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
400K+ Views
Timeleft originating from Portugal has expanded to over 30 countries worldwide across the EMEA and now, the APAC region.
This campaign's video surpassed the other videos on their profile and have garnered over 400K+ views on Instagram alone.
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
Timeleft originating from Portugal has expanded to over 30 countries worldwide across the EMEA and now, the APAC region. This campaign's video surpassed the other videos on their profile and have garnered over 280K+ views on Instagram alone.
2.3M+ VIEWS
2.8M+ VIEWS
400K+ Views
20%
Efficient Content Marketing
more influential than any other type of media when it comes to driving purchasing decisions.
82%
Increase Awareness & Credibility
of people think about buying something new after seeing someone they trust post about it.
92%
Increase Trust
of people trust reviews and user posts more than traditional advertisements.
70%
Enhance Purchase Decision
More than 70% of people read or watch reviews before buying something.
100+
Campaign Launches
20K+
Creators Worldwide
50M+
Total Reach
75M+
Total Views
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OUR IMPACT.
Strategic Content Creation
for Australian Market
We’ve seen that micro-influencer marketing campaigns targeting specific sub-niches—like Gen Z makeup product influencers in Australia—often gain traction and cultural relevance with less effort.
To build effective brand awareness, it's essential to focus on winning over a clearly defined market segment. Narrowing this group by location, demographics, and psychographics creates a network effect that amplifies visibility for online brands.
For European or Chinese companies aiming to enter the Australian market, collaborating with niche influencers is a strategic move. Like fashion, micro-influencers are quick to shift with emerging trends, so products must be tailored to fit local preferences.
Influencer Marketing in Australia
Influencer marketing has become one of the most effective strategies in Australia’s digital landscape, partnering with trusted Aussie influencers across platforms like Instagram, TikTok, and YouTube. These local creators produce authentic, relatable content that truly connects with Australia’s diverse, multicultural, and digitally engaged communities—from Sydney’s urban hubs to regional centers.
User-Generated Content (UGC) plays a crucial role in Australia’s marketing scene, showcasing real customer experiences through reviews, videos, and social posts that build genuine trust and social proof. Brands that leverage UGC enjoy deeper engagement and stronger brand loyalty in Australia’s competitive and value-driven market.
As a specialist influencer marketing agency rooted in the Australian market, we design influencer and UGC campaigns that speak directly to local audiences. Whether you’re looking to collaborate with top Aussie influencers, source authentic UGC, or create integrated campaigns blending both, we help your brand cut through the noise and deliver measurable impact. Reach out to discover how we can elevate your brand across Australia’s unique digital ecosystem.
They are the digital age’s celebrities, often boasting millions of followers, and have the power to instantly amplify your brand’s message, product, or cause with just one post or endorsement.
They command a significant following—generally from hundreds of thousands to a few million—and strike a balance between broad reach and personal connection, making them ideal for amplifying your brand’s message or content effectively.
They typically have a smaller but highly engaged following—often in the tens of thousands—and are usually experts or passionate enthusiasts within a specific niche. This allows your brand to connect with a targeted audience that closely matches your product or service.
They have the smallest audiences, usually ranging from a few thousand to under ten thousand followers, making them a cost-effective option for running highly targeted and impactful campaigns.
OUR IMPACT.
Case Study: KAYAK & HotelsCombined
Drafted and executed strategic digital and UGC campaigns that not only boosted site traffic and revenue, but also visibly spiked brand interest (noticeable on Google Trends).
This success was replicated across
15+ key markets in EMEA and APAC.
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Reached #1 in App Store and Google Play Rankings
Australian Influencer UGC Campaigns
For Kayak, we’ve significantly reduced cost-per-acquisition (CPA) by leveraging high-converting User-Generated Content (UGC). These creators produce engaging, relatable video content that not only resonates with their audiences but can also be repurposed across Kayak’s broader marketing strategy.
Our success comes from a deep understanding of what drives conversions on social platforms. To build truly effective UGC, we ask strategic questions such as:
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What type of travel scenarios does the audience dream about?
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What emotional triggers encourage spontaneous bookings?
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How do users discover and share travel deals online?
By aligning creator content with these insights, we help Kayak tap into user behavior and amplify reach across channels.
Australian Influencer UGC Campaigns
For Kayak, we’ve significantly reduced cost-per-acquisition (CPA) by leveraging high-converting User-Generated Content (UGC). These creators produce engaging, relatable video content that not only resonates with their audiences but can also be repurposed across Kayak’s broader marketing strategy.
Our success comes from a deep understanding of what drives conversions on social platforms. To build truly effective UGC, we ask strategic questions such as:
-
What type of travel scenarios does the audience dream about?
-
What emotional triggers encourage spontaneous bookings?
-
How do users discover and share travel deals online?
By aligning creator content with these insights, we help Kayak tap into user behavior and amplify reach across channels.
Why Work With GOVIRAL GLOBAL for Influencer Marketing in Australia?
At GOVIRAL GLOBAL, we deliver tailored digital marketing solutions with a specialized focus on influencer marketing and user-generated content campaigns designed exclusively for the Australian market. Acting as your all-in-one partner, we manage every aspect internally—streamlining processes, cutting overheads, and ensuring your brand message stays consistent across Australia’s top digital channels.
Our Australian clients enjoy fully integrated, bespoke strategies that align your brand’s vision and objectives across all touchpoints. With GOVIRAL GLOBAL, you gain impactful, data-driven campaigns that stand out and drive tangible growth in Australia’s fast-evolving and competitive digital space.
Tap into a wide-reaching network of influencers across Australia and beyond to connect your brand with the perfect audience. Our diverse roster includes influencers of all tiers—from mega to nano—giving you the flexibility to customize campaigns for maximum impact and engagement in Australia’s vibrant and competitive digital landscape.
Let us handle the complexities of content planning and idea development. Our team collaborates closely with you to create a creative, results-focused content strategy designed specifically for Australia’s diverse and sophisticated audience, ensuring your message resonates deeply with the local market and supports your business objectives.
As a full-service digital marketing agency in Australia, we expertly blend Social Media Marketing with Influencer Marketing to deliver a cohesive strategy that amplifies the impact of your campaign goals within Australia’s unique and evolving digital landscape.
Our dedicated Australia-based team provides essential support in connecting with influencers and managing relationships throughout your campaign. Acting as trusted intermediaries, we ensure seamless and effective collaborations between your brand and Australian influencers, helping you maximize local impact.
Recognizing the value of data-driven insights in Australia’s digital landscape, our services include comprehensive tracking of influencer content performance with an emphasis on conversion metrics. This allows you to accurately evaluate your influencer marketing campaigns and make strategic adjustments to boost effectiveness and ROI in the Australian market.
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What is influencer and UGC marketing?Influencer marketing involves partnering with individuals who have a strong online presence to promote products or services, leveraging their trust and reach to influence consumer behavior. UGC (User-Generated Content) marketing uses authentic content created by real customers—such as reviews, photos, or videos—to build trust, boost engagement, and drive conversions. Together, they create powerful, relatable campaigns that resonate with audiences.
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How much does influencer marketing and UGC cost?Costs for influencer and UGC marketing can vary significantly based on factors such as the influencer's tier (from micro to macro), the scope and complexity of the campaign, and how in-demand the influencer is. Pricing generally includes creator fees and associated campaign costs like content production. Similarly, UGC costs can range depending on the creator’s experience, content format, and usage rights. However, UGC is often more affordable than traditional influencer campaigns, offering high-quality, authentic content at a lower cost.
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Is influencer and UGC marketing effective?Yes, influencer marketing can be highly effective when done right. It helps brands reach targeted, engaged audiences and often delivers higher conversion rates than traditional advertising. Success depends on factors like influencer selection, authenticity, and audience alignment. UGC marketing is equally powerful, as it leverages real customer content to build trust and social proof. Authentic and relatable, UGC boosts engagement and drives purchasing decisions—making it a valuable part of any marketing strategy.
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Is influencer and UGC marketing suitable for all industries?While influencer marketing is versatile and suits many industries, its effectiveness depends on your target audience and offering. It tends to work especially well in lifestyle, fashion, beauty, travel, and food sectors. B2C brands often see strong results, though B2B companies can also benefit with a well-planned approach. UGC marketing is equally adaptable across industries. Because it relies on real customer content, it can enhance authenticity and engagement in any niche—especially for brands aiming to build trust, showcase real-world usage, and foster community-driven marketing.
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What are the different types of influencers?Influencers can be grouped into several categories based on their follower count and audience engagement: Mega Influencers: Celebrities or prominent public figures with a massive following, usually in the millions. Macro Influencers: Influencers with a large but more targeted audience, typically ranging from hundreds of thousands to a few million followers. Micro Influencers: Creators with a smaller, more niche following—often in the tens of thousands—known for strong engagement and trust. Nano Influencers: Everyday individuals with a modest yet highly loyal audience, generally ranging from a few thousand to under ten thousand followers.
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What are the benefits of influencer and UGC marketing?Influencer marketing offers key advantages such as increased credibility, targeted reach, authentic content, and access to the trust influencers have built with their audience. It helps boost brand awareness, engagement, and conversions while creating a more relatable brand image. UGC (User-Generated Content) adds even more value by showcasing real customer experiences. It builds social proof, encourages community participation, and provides cost-effective, authentic content that resonates with potential customers—enhancing trust and driving higher engagement.
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How to choose the right influencer and UGC marketing agency?When selecting an influencer marketing agency, look for proven expertise, a strong track record, and a portfolio that aligns with your brand’s goals. Ensure they have experience in your industry and understand your target audience. Ask for case studies or client references to evaluate their past results. For UGC marketing, choose an agency that excels in sourcing high-quality content from real users and creators. They should be able to manage content rights, deliver engaging visuals, and scale authentic content cost-effectively across platforms.
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How do I measure the success of an influencer marketing campaign?Success can be measured using key performance indicators (KPIs) like engagement rates, click-through rates, conversions, and return on investment (ROI). Additionally, tracking brand mentions and analyzing audience sentiment offer valuable insights into the campaign’s overall impact. Setting clear goals upfront and continuously monitoring these metrics throughout the campaign helps ensure effectiveness and guides any necessary adjustments.
" I’ve been impressed with GOVIRAL GLOBAL’s influencer marketing and UGC services. Their team connected us with the perfect influencers, delivering campaigns that boosted our brand awareness and engagement. The UGC strategies they implemented helped us build authentic connections with our audience, and the quality of the content exceeded expectations. Their professionalism, responsiveness, and detailed analytics made the entire experience a success. "
Andrew Teng
Chief Marketing Officer (APAC)