Influencer marketing in Singapore is booming in 2025 with brands investing more than SGD 285 million in creators and KOLs (Key Opinion Leaders). According to recent reports, influencer marketing spend has grown 24% year-on-year, making Singapore one of Southeast Asia’s fastest-growing digital hubs. Platforms like Instagram, TikTok, and Xiaohongshu dominate brand campaigns, while micro- and nano-influencers deliver the highest engagement rates.