In 2025, Europe’s influencer and KOL industry has evolved into a €15–€20 billion powerhouse driving digital engagement and brand growth. With TikTok surpassing 200 million monthly users and AI transforming creator discovery and campaign ROI, this report compiles the most comprehensive statistics and insights on Europe’s influencer marketing landscape, from platform reach and engagement benchmarks to regulatory shifts under the EU’s Digital Services Act.

UK Influencer Marketing & KOL Statistics 2025: Data, Trends & Insights Influencer marketing in the UK continues to accelerate in 2025, with industry spend projected to exceed £1.3 billion by 2029. Brands across retail, beauty, finance, and tech are investing heavily in micro- and nano-influencers, who now deliver engagement rates up to 4× higher than celebrity creators. Platforms like Instagram, TikTok, and YouTube Shorts dominate UK influencer strategies, driving both bran

Influencer marketing in Singapore is booming in 2025 with brands investing more than SGD 285 million in creators and KOLs (Key Opinion Leaders). According to recent reports, influencer marketing spend has grown 24% year-on-year, making Singapore one of Southeast Asia’s fastest-growing digital hubs. Platforms like Instagram, TikTok, and Xiaohongshu dominate brand campaigns, while micro- and nano-influencers deliver the highest engagement rates.

User Generated Content (UGC) is transforming digital marketing in Europe. In this guide, we reveal the Top 10 UGC agencies in Europe for 2025, explain what UGC is, and explore why it’s the key to authentic brand growth in today’s creator-driven world.

In the ever-evolving digital marketing landscape, user-generated content (UGC) has emerged as a pivotal strategy for brands aiming to...

Discover the top 5 UGC agencies in Australia for 2025. Explore expert insights, key stats, and find the perfect agency to elevate your brand’s digital presence.

Discover the top user generated content (UGC) agencies (2025). Find out who leads in social media content creation, branded content, and UGC marketing for 2025.

Discover the top 5 user generated content (UGC) agencies in United States (2025). Find out who leads in social media content creation, branded content, and UGC marketing for 2025.

Discover the top 5 user generated content (UGC) agencies in Ireland (2025). Find out who leads in social media content creation, branded content, and UGC marketing for 2025.

Discover the top 5 user generated content (UGC) agencies in Singapore (2025). Find out who leads in social media content creation, branded content, and UGC marketing for 2025.

In today’s digital-first world, content creation  isn’t just a buzzword—it’s the engine that powers business growth, personal branding,...

User-generated content (UGC) isn’t just another marketing trend—it’s the  marketing essential of 2025. If you’re not using UGC in your...

User-generated content (UGC) is the cornerstone of modern digital marketing. Whether you're running an e-commerce brand, service-based...

User-generated content (UGC) is no longer just a trend — it's a proven strategy for brands looking to boost trust, drive engagement, and...

Learn Why Brands Are Embracing Authenticity Over Ads in 2025

Learn How Small Brands Are Dominating Without Big Budgets with User-Generated Content (UGC)

Discover what it takes to become a successful UGC creator in 2025. Learn key skills, how to get started, and why brands are investing in user-generated content more than ever.

Micro creators are dominating UGC in 2025. Learn why brands are ditching macro influencers and how GOVIRAL GLOBAL helps you scale authentic content.

What Is a UGC Agency and Why Does Your Brand Need One? In today’s creator economy, user-generated content (UGC) is one of the most...

In 2025, user-generated content (UGC) has become a cornerstone of digital marketing strategies. "Consumers are increasingly seeking...