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United States Influencer Marketing & KOL Statistics 2025
Influencer marketing in the United States is now a $10.5 billion powerhouse — driving trends, sales, and cultural moments across TikTok, Instagram, and YouTube. From viral short-form videos to trusted Key Opinion Leaders (KOLs), creators have become the new media. This 2025 U.S. Influencer Marketing Report is your one-stop source for everything brands need to know — market size, pricing, ROI, FTC rules, and emerging trends — all in one place. Dive in and discover how America’
GOVIRAL GLOBAL
Nov 5, 20259 min read
United Kingdom Influencer Marketing & KOL Statistics 2025
UK Influencer Marketing & KOL Statistics 2025: Data, Trends & Insights
Influencer marketing in the UK continues to accelerate in 2025, with industry spend projected to exceed £1.3 billion by 2029. Brands across retail, beauty, finance, and tech are investing heavily in micro- and nano-influencers, who now deliver engagement rates up to 4× higher than celebrity creators.
Platforms like Instagram, TikTok, and YouTube Shorts dominate UK influencer strategies, driving both bran
GOVIRAL GLOBAL
Nov 4, 20258 min read
Influencer Marketing Facts & Statistics (Updated September 2025)
TL;DR 1) The influencer/creator economy is still growing rapidly industry projections for 2025 show large year-over-year increases as...
GOVIRAL GLOBAL
Sep 17, 20256 min read
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