In 2025, Europe’s influencer and KOL industry has evolved into a €15–€20 billion powerhouse driving digital engagement and brand growth. With TikTok surpassing 200 million monthly users and AI transforming creator discovery and campaign ROI, this report compiles the most comprehensive statistics and insights on Europe’s influencer marketing landscape, from platform reach and engagement benchmarks to regulatory shifts under the EU’s Digital Services Act.

UK Influencer Marketing & KOL Statistics 2025: Data, Trends & Insights Influencer marketing in the UK continues to accelerate in 2025, with industry spend projected to exceed £1.3 billion by 2029. Brands across retail, beauty, finance, and tech are investing heavily in micro- and nano-influencers, who now deliver engagement rates up to 4× higher than celebrity creators. Platforms like Instagram, TikTok, and YouTube Shorts dominate UK influencer strategies, driving both bran

Looking to grow your brand in Indonesia through influencer marketing? Explore the top 10 influencer marketing agencies in Indonesia for 2025 and learn how the right agency and social media influencer can take your business to the next level.

User Generated Content (UGC) is transforming digital marketing in Europe. In this guide, we reveal the Top 10 UGC agencies in Europe for 2025, explain what UGC is, and explore why it’s the key to authentic brand growth in today’s creator-driven world.

In the ever-evolving digital marketing landscape, user-generated content (UGC) has emerged as a pivotal strategy for brands aiming to...

Discover the top 5 user generated content (UGC) agencies in Singapore (2025). Find out who leads in social media content creation, branded content, and UGC marketing for 2025.

Running Google Ads is a great way to get new leads and customers for your business. At GOVIRAL GLOBAL , we’ve helped clients generate...