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United States Influencer Marketing & KOL Statistics 2025
Influencer marketing in the United States is now a $10.5 billion powerhouse — driving trends, sales, and cultural moments across TikTok, Instagram, and YouTube. From viral short-form videos to trusted Key Opinion Leaders (KOLs), creators have become the new media. This 2025 U.S. Influencer Marketing Report is your one-stop source for everything brands need to know — market size, pricing, ROI, FTC rules, and emerging trends — all in one place. Dive in and discover how America’
GOVIRAL GLOBAL
2 days ago9 min read
United Kingdom Influencer Marketing & KOL Statistics 2025
UK Influencer Marketing & KOL Statistics 2025: Data, Trends & Insights
Influencer marketing in the UK continues to accelerate in 2025, with industry spend projected to exceed £1.3 billion by 2029. Brands across retail, beauty, finance, and tech are investing heavily in micro- and nano-influencers, who now deliver engagement rates up to 4× higher than celebrity creators.
Platforms like Instagram, TikTok, and YouTube Shorts dominate UK influencer strategies, driving both bran
GOVIRAL GLOBAL
3 days ago8 min read
Singapore Influencer Marketing & KOL Statistics 2025
Influencer marketing in Singapore is booming in 2025 with brands investing more than SGD 285 million in creators and KOLs (Key Opinion Leaders). According to recent reports, influencer marketing spend has grown 24% year-on-year, making Singapore one of Southeast Asia’s fastest-growing digital hubs.
Platforms like Instagram, TikTok, and Xiaohongshu dominate brand campaigns, while micro- and nano-influencers deliver the highest engagement rates.
GOVIRAL GLOBAL
3 days ago11 min read
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