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The Complete Guide to Creator Licensing in 2026: Rights, Usage, Legal Risks & Best Practices
Discover the complete 2026 guide to creator licensing for UGC, influencers, and KOLs. Learn about usage rights, legal risks, pricing benchmarks, and best practices to safely and effectively run creator-driven campaigns worldwide, including Singapore, UK, US, EU, and APAC.
GOVIRAL GLOBAL
Nov 236 min read
Europe Influencer Marketing & KOL Statistics 2025
In 2025, Europe’s influencer and KOL industry has evolved into a €15–€20 billion powerhouse driving digital engagement and brand growth. With TikTok surpassing 200 million monthly users and AI transforming creator discovery and campaign ROI, this report compiles the most comprehensive statistics and insights on Europe’s influencer marketing landscape, from platform reach and engagement benchmarks to regulatory shifts under the EU’s Digital Services Act.
GOVIRAL GLOBAL
Nov 96 min read
United States Influencer Marketing & KOL Statistics 2025
Influencer marketing in the United States is now a $10.5 billion powerhouse — driving trends, sales, and cultural moments across TikTok, Instagram, and YouTube. From viral short-form videos to trusted Key Opinion Leaders (KOLs), creators have become the new media. This 2025 U.S. Influencer Marketing Report is your one-stop source for everything brands need to know — market size, pricing, ROI, FTC rules, and emerging trends — all in one place. Dive in and discover how America’
GOVIRAL GLOBAL
Nov 59 min read
United Kingdom Influencer Marketing & KOL Statistics 2025
UK Influencer Marketing & KOL Statistics 2025: Data, Trends & Insights
Influencer marketing in the UK continues to accelerate in 2025, with industry spend projected to exceed £1.3 billion by 2029. Brands across retail, beauty, finance, and tech are investing heavily in micro- and nano-influencers, who now deliver engagement rates up to 4× higher than celebrity creators.
Platforms like Instagram, TikTok, and YouTube Shorts dominate UK influencer strategies, driving both bran
GOVIRAL GLOBAL
Nov 48 min read
Singapore Influencer Marketing & KOL Statistics 2025
Influencer marketing in Singapore is booming in 2025 with brands investing more than SGD 285 million in creators and KOLs (Key Opinion Leaders). According to recent reports, influencer marketing spend has grown 24% year-on-year, making Singapore one of Southeast Asia’s fastest-growing digital hubs.
Platforms like Instagram, TikTok, and Xiaohongshu dominate brand campaigns, while micro- and nano-influencers deliver the highest engagement rates.
GOVIRAL GLOBAL
Nov 411 min read
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