Top 5 Influencer Marketing Agencies in Singapore (2025)
- GOVIRAL GLOBAL
- May 7
- 5 min read
Updated: May 10
Influencer marketing agencies in Singapore are rapidly transforming how brands connect with digital-savvy consumers. With influencer marketing spending in Southeast Asia projected to exceed $4.4 billion USD by 2025, it’s no surprise that brands are turning to specialized agencies to maximize their ROI.
Whether you're a startup or an established enterprise, working with a top influencer marketing agency can help you amplify brand awareness, drive conversions, and build authentic relationships with your audience through trusted voices.
In this blog post, we rank the Top 5 Influencer Marketing Agencies in Singapore for 2025, based on their innovation, results, client feedback, and campaign reach.
Table of Contents
Why Work with a Singapore-Based Influencer Marketing Agency
Why Work with a Singapore-Based Influencer Marketing Agency?
With over 5.2 million active social media users, Singapore offers fertile ground for influencer marketing. Platforms like TikTok, Instagram, YouTube, and LinkedIn dominate attention spans, and creators play a vital role in shaping consumer behavior. Whether you're a DTC brand, a tech startup, or a global enterprise, the right influencer partnerships can fuel explosive growth.
Key Influencer Marketing Stats (Singapore, 2025):
84% of marketers in Singapore report influencer marketing as a top-performing channel.
Micro-influencers in Singapore generate engagement rates up to 60% higher than traditional ads.
Influencer marketing spend is projected to reach SGD 180 million in 2025.
72% of Gen Z consumers in Singapore trust influencers more than branded content.
By partnering with the right agency, brands gain access to tailored content strategies, performance tracking tools, and influencers who align with their values and goals.
Emerging Trends for Influencer Marketing Agencies in Singapore (2025)
For any influencer marketing agency in Singapore, staying ahead of digital trends is critical to delivering high-performing campaigns. In 2025, Singapore’s influencer landscape is evolving faster than ever, driven by tech innovation, local consumer behavior, and the increasing demand for authenticity.
Here are five key trends every Singapore influencer marketing agency should know—and how your brand can benefit from them.
1. Micro & Nano Influencers Deliver Maximum ROI
Influencer marketing agencies in Singapore are shifting focus from macro influencers to micro (10K–50K) and nano (1K–10K) influencers. These smaller creators often have highly engaged niche audiences and deliver more affordable, high-ROI campaigns.
Agencies like GOVIRAL GLOBAL and Partipost are leading the charge in micro-influencer marketing by building scalable, cost-effective campaigns with measurable results.
2. Rise of TikTok Influencer Campaigns
As TikTok continues to dominate Singapore’s Gen Z and Millennial users, more brands are hiring TikTok influencer marketing agencies in Singapore to produce scroll-stopping content.
Successful agencies are now offering:
TikTok content strategy & scripting
Short-form video production
Hashtag & trend optimization
TikTok Shop integration
Brands that work with a dedicated TikTok influencer agency in Singapore can expect faster growth and viral reach.
3. Hyper-Local & Community-Based Campaigns
Today’s top Singapore influencer marketing agencies understand the power of local relevance. From collaborating with creators in Bukit Timah to Jurong, brands are activating hyper-local influencer strategies to connect deeply with community-driven audiences.
These campaigns are especially popular among F&B outlets, retail malls, and lifestyle brands looking to drive in-store footfall and event engagement.
4. Influencer Marketing for B2B & LinkedIn Growth
The best influencer agencies in Singapore are expanding beyond B2C. More B2B influencer campaigns are emerging—particularly on platforms like LinkedIn and YouTube—where thought leaders, startup founders, and niche creators collaborate with SaaS, fintech, and education brands.
Leading agencies are now offering B2B influencer strategy services, including whitepaper promotion, virtual event partnerships, and executive branding.
5. AI-Enhanced Influencer Discovery & Campaign Reporting
Modern influencer marketing platforms in Singapore are incorporating AI to improve campaign precision. From influencer vetting to audience sentiment analysis, AI tools help agencies make data-backed decisions that drive real results.
Agencies like Kobe are utilizing AI-driven dashboards to track ROI, engagement, and conversion at every stage of the campaign.
Top 5 Influencer Marketing Agencies in Singapore (2025)
GOVIRAL GLOBAL - Singapore's Leading Influencer Marketing Agency
GOVIRAL GLOBAL is leading the influencer marketing scene in Singapore with its cutting-edge creator management model and data-first approach. Unlike traditional agencies, GOVIRAL GLOBAL offers personalized management to creators, allowing brands to collaborate with vetted talent at scale.
Why GOVIRAL GLOBAL?
Access to top-performing creators across TikTok, Instagram, and YouTube in Singapore and around the world.
Comprehensive services like influencer sourcing, contract negotiation, content strategy, and external marketing.
Works with both emerging brands and enterprise clients for results-driven campaigns.
If you're looking for an agency that blends creativity with performance, GOVIRAL GLOBAL is your #1 choice in 2025.
Kobe – AI-Driven Influencer Marketing Platform
Kobe is a well-established influencer marketing agency in Singapore known for its AI-powered influencer matching engine, which analyzes audience demographics, behavior, and engagement to find the most suitable creators for your brand.
Kobe's Key Strengths:
Advanced AI engine that recommends creators based on campaign objectives and audience fit.
Real-time campaign performance dashboards and deep reporting analytics.
Large creator database across Singapore, Malaysia, Indonesia, and Thailand.
Kobe is ideal for brands seeking cross-border Southeast Asian campaigns, supported by localized influencers who understand cultural nuances.
StarNgage – Cross-Border Campaign Specialists
StarNgage offers a hybrid solution: a self-serve influencer marketing platform and a full-service agency. This makes it a great choice for brands that want to manage campaigns themselves or outsource them entirely. With access to creators in over 100 countries, StarNgage helps Singaporean brands expand globally while maintaining local campaign relevance.
Why Brands Choose StarNgage:
Access to over 1 million global creators, including verified influencers in Singapore.
Robust campaign tracking tools for impressions, reach, CTR, and conversions.
Great for product seeding and ambassador programs.
They are a go-to for lifestyle, tech, and F&B brands looking for multi-platform and multi-market campaigns.
Hashmeta – Full-Service Marketing with Influencer Integration
Hashmeta is a full-service digital marketing agency that integrates influencer marketing with SEO, performance marketing, and branding. They take a strategic, holistic approach, making them ideal for companies looking to build long-term brand equity across digital touchpoints.
Hashmeta's Core Offerings:
Influencer campaign strategy based on customer journey stages (Awareness → Conversion)
Multichannel activation, including influencers, paid ads, and email
Post-campaign analysis tied to sales metrics and growth KPIs
Hashmeta has worked with some of the largest brands in the region, helping them run strategic campaigns with measurable ROI.
Best for: Fintech, retail, property, education, and B2B SaaS companies
Partipost – Crowd-Driven Micro-Influencer Marketing
Partipost operates with a unique twist—connecting brands with real consumers who love to create content. It’s a decentralized micro-influencer platform where anyone with a social media account can participate in campaigns through their mobile app.
Partipost's Best Features:
Mobile-first influencer platform for easy campaign setup
Emphasis on authenticity and everyday creators
Budget-friendly pricing and performance-based payouts
Partipost is a strong choice for UGC-focused campaigns, especially for retail launches, F&B outlets, and lifestyle activations in Singapore malls or events.
Choosing the Right Influencer Marketing Agency in Singapore
Influencer marketing in Singapore is no longer optional—it’s essential. With consumers seeking authenticity, creators are the new brand storytellers. Each of the influencer marketing agencies listed above brings something unique to the table, whether it’s hyper-local targeting, AI-driven analytics, or full-service brand building.
GOVIRAL GLOBAL remains the standout agency in 2025 for its creator-first model, transparent pricing, and ability to deliver real impact at scale. Whether you're a founder launching a new product or a marketer leading a regional campaign, GOVIRAL is the partner you need.
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