Top 5 Influencer & UGC Marketing Agencies in India (2025)
- GOVIRAL GLOBAL
- Sep 18
- 6 min read
Table of Contents
GOVIRAL GLOBAL - Best Overall Influencer and UGC Agency in India
Grynow – Leading UGC Agency for Mid-Scale Influencer Campaigns in India
Influencer.in – Best for Platform & Dashboard‑Driven Influencer & UGC Marketing
Confluencr – Best Influencer Marketing Agency for Full‑Service Campaigns & Creators Network
Why Brands Should Use Influencer & UGC Agencies in India
High consumer trust in Indian influencers vs traditional ads
67% of Indians trust influencer recommendations more than traditional advertisements. This shows influencer content can be more persuasive and effective for brand favourability, purchase intent etc., compared to regular ads.
Influencer marketing industry growth & scale
The influencer marketing industry in India was valued at ~₹3,600 crore (~US$420 million) in 2024 and is projected to grow ~25% in 2025. This growth is being driven by brands increasing investment in influencer & UGC content, and agencies are central to enabling this scale.
Better performance on mid‑ and lower‑funnel metrics versus traditional ads
Influencer content outperforms digital ads when it comes to metrics such as brand favourability (15% vs 12%), brand attributes (11% vs 9%), and purchase intent (10% vs 9%) in India. This indicates that using influencers (and by extension, properly managed with agency resources) gives better ROI than many standard ads.
Efficiency, scale, and cost advantages with UGC
While India‑specific UGC‑vs‑agency stats are fewer, global & cross‑market data show that UGC typically delivers higher engagement, cost efficiencies, authenticity, and strong conversion metrics versus purely brand‑created content. Agencies that specialise in UGC can help brands produce, curate, distribute, and leverage UGC at scale (saving production costs, improving trust). For example, one study shows UGC videos generate 6.9× more engagement than brand‑created content and deliver lower cost per conversion.
5 Top Influencer and UGC Marketing Agencies in India (2025)
GOVIRAL GLOBAL - Best Overall Influencer and UGC Agency in India
Why GOVIRAL GLOBAL is the top influencer marketing & UGC agency in India
GOVIRAL GLOBAL is a top-tier User Generated Content (UGC) and influencer marketing agency helping brands scale rapidly in the dynamic Indian market. With deep expertise across sectors like beauty, fashion, tech, FMCG, and D2C, GOVIRAL GLOBAL specializes in creating authentic product reviews, engaging short-form videos, and high-impact creative content optimized for paid social media campaigns on platforms like Instagram, YouTube Shorts, TikTok, and Facebook.
As India’s digital audience continues to grow—especially across tier 2 and tier 3 cities—GOVIRAL GLOBAL leverages its network of vetted Indian content creators and influencers to deliver culturally relevant and relatable content that drives brand awareness, engagement, and conversions.
GOVIRAL GLOBAL's Influencer and UGC Marketing Services:
Influencer & UGC content creation for paid and organic social media campaigns tailored for India’s diverse audiences
Access to an extensive network of Indian influencers and micro-influencers across multiple languages and regions
Strategic brand storytelling adapted for local markets, vernacular languages, and cultural contexts
End-to-end content production including scripting, filming, editing, and platform optimization
Creative assets optimized for Meta Ads, TikTok Ads, YouTube, and regional platforms like Moj and Roposo
Grynow – Leading UGC Agency for Mid-Scale Influencer Campaigns in India
Why Grynow leads:
Grynow has built a solid reputation for delivering mid to large-scale UGC-driven influencer marketing campaigns across India. With a well-established network of over 300M content creators, they offer a variety of influencer tiers—nano, micro, macro, and celebrity. Their focus on regional and niche creators makes them a good fit for brands targeting specific audience segments.
Their AI-enabled campaign tools help optimize influencer discovery and performance tracking, though they primarily work best for mid-scale campaigns that balance cost and engagement.
Grynow also offers strong UGC services including user testimonials, video reviews, Instagram Reels, and meme marketing, which are ideal for D2C and e-commerce brands.
Ideal for: Brands that want an all‑in one influencer + UGC agency with strong analytics, big reach, and wide influencer tiers.
Influencer.in – Best for Platform & Dashboard‑Driven Influencer & UGC Marketing
What they do well:
Influencer.in has a strong platform + dashboard experience. They allow brands to discover creators, compare prices, track competitor campaigns, and measure effectiveness.
It’s especially good for brands that want transparency & control:
you can see a large pool of influencers (450,000+) across niches.
Their influencer & UGC marketing strengths:
product sampling, unboxing campaigns, content placement, affiliate/conversion campaigns are parts of their service mix. This means they do more than just influencer shoutouts—they build content that converts.
Ideal for: Brands who want data‑driven influencer campaigns, platforms to compare creator cost / value, and tools to track ROI closely.
Confluencr – Best Influencer Marketing Agency for Full‑Service Campaigns & Creators Network
Why Brands Choose this Influencer Marketing Agency
Confluencr positions itself as one of India’s largest influencer marketing agencies. While their web presence indicates they manage large creator networks and full stack influencer campaigns, some of their differentiators are creative campaign design, personalization, and strategy.
Their focus is more on managing campaigns end‑to‑end, rather than building tools; if you prefer someone to handle everything (strategy, influencer selection, content, reporting), this is a strong option.
Ideal for: Brands that want full‑service, hands‑off influencer + UGC campaigns run by experts.
The Goat Agency – Best Agency for Creative Strategy & Social‑First Campaigns for UGC and Influencer Marketing
What sets them apart
The Goat Agency emphasizes “social‑first” campaigns. That means they lean heavily on trending formats, culturally relevant content, and creativity. They tend to produce highly engaging, platform‑native content.
Though perhaps not as large in creator numbers or sheer platform tools as the first two, their value lies in storytelling, creative strategy, and optimizing for engagement.
Ideal for: Brands looking for campaign creativity, cultural relevance, strong social content, especially on Instagram, TikTok, etc., where trend‑driven content and UGC shine.
Influencer & UGC Marketing in India: 2025 Market Overview
Influencer marketing in India has grown from a niche digital tactic into a full-fledged industry, playing a critical role in how brands connect with consumers. In 2024, the Indian influencer marketing industry was valued at approximately ₹3,600 crore (US$430 million), and it’s expected to grow by 25% in 2025, according to a joint report by The Goat Agency and Kantar (AdTechToday, 2024).
India is currently home to 3.5 to 4.5 million content creators, who are actively contributing to the booming creator economy. This scale is driving the influencer marketing industry's growth trajectory, expected to touch ₹3,375 crore by 2026, as per a recent report by IBEF (IBEF, 2024).
There are now over 6,900 influencer marketing agencies operating across India, showing the vast ecosystem of service providers helping brands execute campaigns across verticals like beauty, fashion, tech, and D2C brands (Exchange4Media, 2024).
How Much Should Brands Pay For Influencer & UGC Marketing in India?
Influencer and user-generated content (UGC) marketing in India is growing rapidly, but many brands still ask: how much should we pay? The truth is, pricing varies widely based on factors like influencer tier, platform, content type, niche, and campaign goals. Here’s a practical breakdown to help you budget effectively and get the most out of your marketing spend in 2025.
According to WDC Web, nano influencers (1K–10K followers) typically charge between ₹1,000–₹5,000 per Instagram story, reel, or static post. Micro influencers (10K–100K followers) may cost anywhere from ₹5,000 to ₹50,000 depending on their engagement rates and niche, as confirmed by FameKeeda.
For macro influencers and creators with 100K–500K+ followers, rates increase significantly. Platforms like Hobo.Video estimate these influencers typically charge ₹50,000 to ₹2,00,000 per branded post or video, especially on YouTube or high-production Instagram campaigns. When it comes to celebrity or mega influencers, budgets can shoot upwards of ₹2,00,000 to ₹10,00,000 or more, depending on exclusivity, content type, and brand integration. Globhy supports this range in their 2025 pricing analysis.
User-generated content (UGC) campaigns—where creators produce testimonial videos, unboxings, or product reviews—are often more affordable but can still vary. As per UGCCreator.Club, high-quality UGC videos typically cost ₹5,000–₹20,000 per asset, and the price increases if you request content usage rights, ad licensing, or urgent delivery.
Several key factors influence pricing. First, the platform matters—Instagram reels and YouTube videos cost more than static images due to the higher production effort. Engagement rate is often more valuable than follower count, so expect to pay more for creators with proven reach and conversions. According to AtomComm, creators with great engagement often command premium rates, even at lower follower counts.
Another critical cost driver is usage rights. If you plan to repurpose influencer or UGC content for your website, ads, or other brand assets, expect to pay additional licensing fees. Netzens highlights how many brands overlook this cost—only to find limitations on how long they can use a creator’s content. Production quality, the number of revisions, and turnaround time also play a role.
So how much should you budget?
Small startups can expect to spend ₹20,000–₹1,00,000 per campaign and work with nano or micro influencers and beginner UGC creators. Mid-sized brands usually budget ₹1–5 lakhs and get a mix of influencers plus high-quality UGC with some content repurposing rights. Large enterprises may spend ₹5 lakhs to ₹50+ lakhs, especially for celebrity endorsements or large-scale UGC campaigns across platforms. Hialfie confirms this growing investment trend across sectors like D2C, FMCG, and tech.
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