Top Marketing Agencies for AI & SaaS Companies to Grow in 2025
- GOVIRAL GLOBAL
- Nov 4
- 7 min read
Artificial Intelligence is transforming the world, but building a powerful AI product is only half the journey. The other half? Marketing it effectively.
From AI-powered SaaS platforms to automation tools and creative assistants, today’s AI startups face one major challenge: standing out in an increasingly crowded space.
In this article, we’ll explore the top marketing agencies for AI companies in 2025 that specialize in driving growth through UGC (User-Generated Content), influencer marketing, paid ads, and AI-focused digital strategies.
Whether you’re launching a new AI tool, scaling a SaaS product, or expanding globally, these agencies know how to help you grow.
How AI and SaaS Brands Can Scale Faster with UGC and Influencer Marketing
For AI companies and SaaS brands, creating awareness and trust is one of the hardest challenges. Even the most innovative AI tools often face skepticism from potential users who are unfamiliar with AI workflows. That’s where UGC (User-Generated Content) marketing and influencer marketing for AI brands become game changers.
Why UGC Works for AI Companies
User-generated content allows your product to be demonstrated authentically by real people, rather than relying on abstract technical descriptions. AI tools, especially video generation platforms, analytics software, or automation platforms, are best showcased through tutorials, walkthroughs, and real-world examples. This creates relatability and trust, which accelerates adoption.
Influencers Can Humanize Your Technology
Influencers in tech, productivity, or creative industries are not just content creators, they are trusted voices. Collaborating with influencers allows AI brands to reach niche audiences that are already interested in innovation and efficiency. The combination of influencer credibility and UGC authenticity can dramatically improve trial sign-ups, conversions, and long-term user retention.
Key Metrics AI Brands Should Track
To maximize ROI from influencer and UGC campaigns, AI brands should track:
Engagement Rate: Likes, shares, and comments indicate how your content resonates.
Trial Activation: How many users actually start using your AI tool after exposure.
Conversion Rate: From trial to paid subscription — critical for SaaS models.
Content Virality: UGC that spreads organically beyond paid campaigns can reduce CAC (Customer Acquisition Cost).
Top 10 Marketing Agencies That Help AI and SaaS Brands Grow (and why they matter)
GOVIRAL GLOBAL — Best UGC & Influencer Agency for AI & SaaS Brands
Website: www.goviralglobal.com
Why choose GOVIRAL GLOBAL for your AI or SaaS brand:
GOVIRAL GLOBAL positions itself as a specialist influencer and UGC (user-generated content) marketing agency with a focus on helping brands “go viral with authentic product reviews.”
They grew Steve AI into a household name in the AI video creation space. As an advanced video generation platform, Steve AI enables users to create live-action videos, animations, and complete productions from a single prompt or script — revolutionizing how creators and businesses make content.
Through a strategic UGC and influencer marketing campaign, GOVIRAL GLOBAL helped Steve AI go viral in just 30 days, exceeding campaign forecasts by 30–60% across most performance metrics. The campaign successfully transformed brand awareness into measurable engagement and conversions, cementing Steve AI’s position as one of the leading AI-powered video tools in 2025.
30-Day Campaign Highlights:
645K+ Total Eyeballs (Reach)
56K+ Total Engagements
17,323 Total Post Saves
3,167 Total Post Shares
246 Creator Codes Sent
10% Average Engagement Rate
This campaign showcases how GOVIRAL GLOBAL’s creator-led strategy and data-driven execution can elevate AI brands from emerging startups to global recognition — making complex AI products accessible, relatable, and viral.
WebFX – Top Full-Service Growth Engine for AI & SaaS
Website: https://www.webfx.com/
Why choose WebFX for your AI or SaaS brand:
WebFX positions itself as a full-service, tech-enabled digital marketing agency that focuses on actual revenue growth rather than just surface metrics. Their claim of having generated over $10 billion in revenue for clients and delivering 24 million+ leads. WebFX gives evidence they can scale serious program, something SaaS and AI brands need when moving from product-market fit to growth.Key strengths:
Custom strategies built around business goals: WebFX emphasises “Custom Strategies. Real Results.”
Broad full-service scope: They cover SEO, PPC, content, social, web design + a proprietary platform (RevenueCloudFX) for tracking.
Proven across industries: While not AI‐specific, the sheer scale and data-driven platform mean they can handle complex tech brands.
2. Single Grain – Premier ROI-First Digital Agency for Tech & SaaS Brands”
Website: singlegrain.com
Why choose Single Grain for your AI or SaaS brand:
Single Grain emphasizes revenue-driven digital marketing and explicitly speaks about focusing on KPIs that impact the bottom line (customer acquisition cost, lifetime value) rather than vanity metrics.
Key strengths:
Data-driven Paid Advertising: They specialise in paid social, search and have experience scaling high-ROI campaigns for strong brands.
SEO & content capabilities: They highlight usage of modern SEO and content marketing (including AI technologies) to drive organic growth for high-value keywords.
Tech-savvy mindset: Their culture emphasises experimentation, learning, and growth — which aligns well with brands in fast-moving sectors like AI.
For an AI company that may need both quick growth (via paid acquisition) and sustainable inbound (via content/SEO), Single Grain offers a balanced profile.
Cleverly – Strategic SEO & SEM Partner for AI & SaaS Brands
Website: cleverly.sg
Why choose Cleverly for your AI or SaaS brand:
Cleverly SG is a Singapore-based digital marketing agency focused on SEO, SEM, and custom digital strategies for businesses of all sizes. They also highlight support for SMEs via government grants, which can be relevant for early-stage AI and SaaS brands.
Key strengths:
One-stop digital marketing provider: They provide SEO, SEM, social media, and site development — helpful for companies that need foundational marketing infrastructure.
Regional expertise: Operating in Singapore/Asia gives them an advantage for AI/SaaS brands aiming to expand in Southeast Asia or APAC markets.
Cost-efficient model: Their positioning for SMEs and grant eligibility may make them a good fit for AI brands in earlier stages needing strategic marketing without huge budgets.
Directive Consulting — Top Performance Marketing Partner for AI & SaaS Growth
Website: directiveconsulting.com
Why choose Directive Consulting for your AI or SaaS brand:
Directive Consulting markets itself as a B2B growth agency built for tech companies — with a methodology called Customer Generation that emphasises measurable pipeline and revenue, not just clicks or traffic.
Key strengths:
Their service stack covers paid media, SEO, CRO, RevOps, and go‑to‑market strategy, making them well equipped for complex SaaS/AI funnels.
They boast significant scale: “$1B+ in revenue generated for clients in last 10 years” via their methodology.
They stress transparency, data‑driven decision‑making and full‑funnel alignment, which is essential for AI brands where activation, retention, and monetisation matter as much as initial acquisition.Why this matters for AI/SaaS:AI tools typically have longer sales cycles (especially B2B) and require nurturing of trial → paid conversion → value realisation. Directive’s focus on pipeline, RevOps and full‑funnel optimisation means they are well suited to help an AI/SaaS company not just launch but scale sustainably.
Kalungi, Inc. — Best Full‑Service Marketing Agency for Early‑Stage SaaS/AI
Website: kalungi.com
Why choose Kalungi for your AI or SaaS brand:
Kalungi describes itself as “the world’s only full‑service B2B SaaS marketing agency” — emphasising fractional CMO leadership plus a full-stack marketing team for SaaS companies.
Key strengths:
Their focus is on early‑ to mid‑stage SaaS companies (under $50 M ARR) building their marketing function from scratch.
Their offering includes GTM strategy, content marketing, SEO, demand generation, AND a fractional CMO model — meaning they can plug into an AI brand and provide both leadership and execution.
They emphasise accountability and performance: they “own the marketing performance” and employ a pay‑for‑performance model.
Why this matters for AI/SaaS:If your AI product is emerging (seed stage or Series A), building a marketing engine is key: message‑market fit, demand generation, content, inbound/outbound. Kalungi’s model is designed exactly for that stage.
Bay Leaf Digital — Strategic Growth Accelerator for SaaS & Tech Brands
Website: bayleafdigital.com
Why choose Bay Leaf Digital for your AI or SaaS brand:
Bay Leaf Digital promotes itself as a focused B2B SaaS marketing agency — full‑funnel, data‑driven, and dedicated to tech companies in the US & Canada.
Key strengths:
Their service suite includes SaaS content marketing, analytics, PPC & retargeting, SEO — all tailored for SaaS growth.
They emphasise metrics, pipeline growth and value: “We know how to get your product seen by the right audience, engage potential users, and attract qualified leads at every stage.”
Why this matters for AI/SaaS:An AI product often needs both brand‑building and lead‑generation. Bay Leaf Digital’s focus on the SaaS funnel stages and their tech‑specific orientation make them a strong candidate.
Ironpaper — Lead‑Generation & Buyer‑Journey Expert for B2B AI Brands
Website: ironpaper.com
Why choose Ironpaper for your AI or SaaS brand:Ironpaper markets itself as a “digital growth agency” that serves B2B companies with long or complex sales cycles — exactly the context many enterprise AI tools face.
Key strengths:
They offer strategy development, campaign execution, content marketing, marketing‑technology implementation, and sales enablement.
Their emphasis on building “the buyer’s journey” reflects how AI brands often need to educate, persuade and convert decision‑makers.
Why this matters for AI/SaaS:If your AI product is B2B or enterprise‑facing — long buy‑cycles, multiple stakeholders, high cost of trial/sales — Ironpaper’s expertise in aligning marketing with the buyer journey is highly relevant.
Taktical Digital — Brandformance Innovator for Hi‑Velocity AI Growth
Website: taktical.co
Why choose Taktical Digital for your AI or SaaS brand:
Taktical self‑describes as a “Brandformance” agency: blending brand development with performance marketing.
Key strengths:
Their philosophy emphasises custom, data‑driven strategies rather than cookie‑cutter marketing.
They focus on performance (ROI, scale) but also on brand building — which helps especially for consumer‑oriented AI tools or creator‑facing AI brands.Why this matters for AI/SaaS:If your AI product needs both brand awareness (so people recognise/consider it) and rapid acquisition (to drive trial sign‑ups or installs) then Taktical’s approach is well aligned.
New North — Transparent Tech‑Focused Marketing Partner for AI & SaaS Brands
Website: newnorth.com
Why choose New North for your AI or SaaS brand:
New North presents itself as a B2B marketing agency specializing in tech companies, emphasising transparency, partnership, and execution rather than vague promises.
Key strengths:
They provide full visibility via dashboard, weekly meetings, status updates and client access to tasks/status — helpful for brands that want control and clarity.
Their experience in tech means they understand technical audiences and product complexity.
Why this matters for AI/SaaS:If you’re working with a marketing partner for the first time, or you want a high‑transparency collaboration with clear deliverables, New North’s model is appealing. Especially for AI brands where the product is complex and message needs to resonate.